What’s Your Goal?

Jn 10:10 “… I am come that they might have life, and that they might have it more abundantly.


In business, we ask, “What is your goal?” What do you hope to accomplish in your endeavor. Is your goal to be the biggest? Is your goal to create newness? Are we trying to set new standards and trends? What is our goal and our purpose? We might ask the same question to Jesus. What was Jesus’ goal statement? Jesus told us His goal when He stated (Jn 10:10), “I came so they can have real and eternal life, more and better life than they ever dreamed of.” (The Message)

Equally businesslike, Jesus points out that He is the only person able to deliver this promise. Jesus states that He is the one, true shepherd. He is the one, true gatekeeper of real and eternal life. He adds that there are plenty of copycat competitors that make the same claims. Jesus points out that their shallow promises are as fake as those from thieves and robbers. Jesus said (v7), “I tell you the truth, I am the gate for the sheep. All who came before me are thieves and robbers… whoever enters through me will be saved. He will come in and go out and find pasture.”


In business, someone might say, “Well it’s your word against theirs. Your competition makes the same claims.” In scripture (Jn 9:13-34), the Scribes and Pharisees, who surrounded Jesus during this discussion, made similar claims about their own leadership authority. They considered themselves to be the true shepherds; not Jesus! Unfortunately, the Scribes and Pharisees could NOT “close” the deal face-to-face.

“The Close” is part of every goal discussion in business. Jesus claimed to be “the Gate” and “the Shepherd” of real and eternal life. Verses earlier (Jn 9:13-34), he had demonstrated His power to make and keep promises. Jesus erased any question of His authority and “closed” the deal by healing the man born blind. He could make and keep promises. His spiritually-blind competitors, the Scribes and Pharisees, could only resort to mocking his credentials.

Next Steps

Jesus spoke about the kind of life that he promised to deliver. Paul writes about Jesus’ promise, made and kept, in his explanation of the Fruit of this Spirit. He writes, “But the fruit of the Spirit is love, joy, peace, longsuffering, gentleness, goodness, faith, meekness, temperance: against such there is no law.”  (KJV)  Jesus delivers on his promises!