What’s Your Goal?

Jn 10:10 “… I am come that they might have life, and that they might have it more abundantly.


In business, we ask, “What is your goal?” What do you hope to accomplish in your endeavor. Is your goal to be the biggest? Is your goal to create newness? Are we trying to set new standards and trends? What is our goal and our purpose? We might ask the same question to Jesus. What was Jesus’ goal statement? Jesus told us his goal when he stated (Jn 10:10), “I came so they can have real and eternal life, more and better life than they ever dreamed of.” (The Message)

Equally businesslike, Jesus points out that he is the only person who can deliver this product. Jesus states that he is the one, true shepherd. He is the one, true gatekeeper for real and eternal life. He adds that there are plenty of copycat competitors that make the same claims … and offer guarantees. Jesus points out that the shallow promises are as fake as the thieves that make the guarantees. Jesus said (v7), “I tell you the truth, I am the gate for the sheep. All who came before me are thieves and robbers… whoever enters through me will be saved. He will come in ad go out and find pasture.”


We might say, in business, “Well it’s your word against theirs. Everyone makes the same claims.” In scripture (Jn 9:13-34), the Scribes and Pharisees, who surrounded Jesus during this discussion, made the same claims about their own leadership authority. They were the true shepherds; not Jesus! Unfortunately, head-to-head, the Scribes and Pharisees could “close” the deal.

“The Close” is part of every goal discussion in business. Jesus claimed to be “the Gate” and “the Shepherd” of real and eternal life. Verses earlier (Jn 9:13-34), he delivered on his promise. Jesus “close” was demonstrated by the authority demonstrated when he healed the man born blind at birth. John points-out that this fact was not recognized by his spiritually-blind competitors. His competition could only mock his credentials saying he as demon-possessed and mad.

Next Steps

Jesus spoke about the life that he came to deliver. Paul writes about this life when he describes the Fruit of this Spirit. He writes, “But the fruit of the Spirit is love, joy, peace, longsuffering, gentleness, goodness, faith, meekness, temperance: against such there is no law.”  (KJV)  Jesus delivers on his promise.